Campaign Overviews

January’s short days, gloomy weather, and tight budgets can feel challenging to parents. Every family faces unique challenges, but parents often put themselves last, focusing all their energy on their children.  

If parents are feeling tired or low, it’s hard to stay strong and supportive for others. Taking time for themselves can be difficult but is essential part of caring for their family. That is why Parent Club have put together wellbeing tips for parents to help them look after themselves.  

In response to the rising number of flu cases and the subsequent pressure on health services, additional resources are available to help remind the public on how to reduce the spread of winter illnesses.

New social videos, social content calendar and BSL video assets are ready for sharing this festive season.

As 2025 comes to a close, we want to thank you for the support and collaboration you’ve shown throughout the year. Your efforts - whether by reducing the environmental impact in your organisation, encouraging your teams to partake in climate action, or helping share Scotland’s climate messages - have made a real difference. Together, we’ve helped communities and businesses across Scotland move closer to our net zero goals, and that progress matters.

Around one in five newly qualified drivers are involved in a collision within their first year on the road. To help reduce this, the Scottish Government and Road Safety Scotland have launched a new Young Drivers campaign targeting risky driving behaviours among 17 to 25-year-old men.

The winter months bring an increase in respiratory conditions and other winter illnesses, which increases  the demand for health and social care services. This newsletter provides helpful resources that can be used across your channels to help relieve pressures being felt across the system.

Communications activity from the Scottish Government is working to promote the shared values that strengthen our communities and show the benefits of community cohesion in action, while also providing reassurance around existing support and services available for communities.     

Winter can be a joyful season for families, but it’s also a time that can bring added stress, anxiety, and money worries. The colder, darker days often make it harder for kids to stay active, leaving parents wondering how to keep them entertained. 

The Right Care Right Place campaign launches today with campaign assets now available for use across partner channels.

Communications activity from the Scottish Government is working to promote the shared values that strengthen our communities and show the benefits of community cohesion in action, while also providing reassurance around existing support and services available for communities.   

The Antimicrobial Resistance (AMR) Campaign aims to promote safe and sustainable antibiotics use ahead of this year's World Antimicrobial Resistance Awareness Week 2025 (18-24 November 2025). 

The 'Home First' approach in Scotland emphasises the importance of recovering at home once a patients medical treatment is complete. It brings together the different strands of support needed to allow this to happen and help maintain a patient’s independence.