Antimicrobial Awareness Week 2024 - 'Keep Antibiotics Working' Campaign

World AMR Awareness Week is a global campaign to raise awareness and understanding of AMR and promote safe and sustainable use of antibiotics to reduce the emergence and spread of drug-resistant infections.

For World AMR Awareness Week, we're asking for your support in sharing our 'Keep Antibiotics Working' campaign resources. These resources aim to raise awareness of key actions everyone can take to help address the threat of AMR ahead of and including World AMR Awareness Week in November.

Since the first launch of the toolkit on 2 October, we have added additional resources to the toolkit.  We have also included a letter from Chief Professional Officers and other senior officials to promote actions that we can all take to address AMR and ensure that antibiotics remain effective both now and in the future.

Stakeholder Toolkit

The Keep Antibiotics Working Stakeholder Toolkit attached outlines all the resources available to help share key messages and includes:

• Chief Officers’ Letter
• Social media assets including imagery, animations and video
• Posters
• Web Banner

All campaign resources can be found via SG Marketing Resource Centre - Keep Antibiotics Working

How You Can Help

We would very much appreciate your help in sharing these important messages by:

• Sharing the social media imagery, animations and video via your social channels
• Re-sharing content via the Healthier Scotland Facebook page via relevant pages
• Signposting your audiences to links to further information
• Displaying the downloadable poster

Thank you for helping us by doing your part to ensure the continuing safety of antibiotics. By our working together, the promotion of sustainable positive behaviours and through good use of antibiotics, these vital medications will remain a key and pivotal tool in our fight against AMR.

If you have any questions on the 'Keep Antibiotics Working' campaign and resources, please don't hesitate to get in touch.