Campaign Overviews

The Scottish Government's Fitness to Drive Roadshow 2026 starts today, visiting towns and cities across Scotland over 76 days.

Scotland's roads are some of the most spectacular in the world and some of the most challenging. Motorcyclists make up less than 1% of traffic but account for 25% of fatalities on Scotland's roads. That's why the Scottish Government and Road Safety Scotland have been running the Breathtaking Roads campaign since 2018, working with the biking community to keep riders safe, without taking away the thrill of the ride.

Last year, Road Safety Scotland launched its Young Drivers campaign targeting risky driving behaviours among 17 to 25-year-old men. The campaign performed strongly with audiences and, with the same dangers still very much present on Scotland's roads, we're bringing it back this summer.

With the peak tourist season here, the Scottish Government and Road Safety Scotland have once again launched their ‘Drive on the Left’ campaign.

The Scottish Government and Road Safety Scotland are launching a campaign encouraging road users to keep their mind on the road at all times.

Nearly one in three drivers killed while speeding is aged 16-25. To help reduce this, the Scottish Government and Road Safety Scotland have launched a new phase of their Young Drivers campaign targeting risky driving behaviours among 17 to 25-year-old men.

New social videos, social content calendar and BSL video assets are ready for sharing this festive season.

Around one in five newly qualified drivers are involved in a collision within their first year on the road. To help reduce this, the Scottish Government and Road Safety Scotland have launched a new Young Drivers campaign targeting risky driving behaviours among 17 to 25-year-old men.

The Scottish Government's Fitness to Drive Roadshow 2025 launches today, and will travel across Scotland until the end of January 2026.

Today, the Scottish Government and Road Safety Scotland are launching a road safety campaign to tackle speeding across Scotland.

With the peak tourist season fast approaching, the Scottish Government and Road Safety Scotland have launched their ‘Drive on the Left’ campaign again, reminding visitors to drive on the left on Scotland’s roads this spring and summer.

Road Safety Scotland and the Scottish Government are launching a campaign encouraging road users to keep their mind on the road at all times. With pedestrian casualties increasing by 21% since 2021 and 'failing to look properly' being the highest contributory factor in collisions, your support in sharing this message is crucial.