Adult Social Care Recruitment - Assets Available Ahead of Scottish Careers Week

Organised by Skills Development Scotland, Scottish Careers Week will run from 11-15 November to shine a light on the career support available to people of all ages across Scotland.

The ‘You can make a difference’ campaign, which launched in 2023, is aimed at recruiting frontline workers into the sector and promoting ASC as a rewarding job with opportunities for career development by:

• Communicating the benefits of working in adult social care, both to the care worker and the people they are supporting
• Highlighting the breadth of different roles available in the sector, the variety in each working week, and the range of working patterns available
• Helping people recognise the skills and qualities they have that would make them a good fit for a role in adult social care 
• Diversifying the workforce by attracting men, younger people and more people from ethnic minority backgrounds to consider working in adult social care
• Directing people to more information about the sector and how to apply for a role

How you can help

We would appreciate your support in sharing these messages, and we are re-issuing these campaign assets as a reminder that they are still available for you to use. Assets are downloadable via the stakeholder hub at CareToCare.scot/stakeholder-resources and include:

• social statics and videos
• digital banners
• digital posters
• digital career guide

Quick ways you can support via social media

1. Re-share posts from Fairer Scotland on Facebook
2. Share campaign images and videos across your networks and social media channels.

If you have any questions relating to the campaign please contact sgmarketing@gov.scot.

Many thanks for your ongoing support.