Campaign Overviews

The winter months bring an increase in respiratory conditions and other winter illnesses, which increases  the demand for health and social care services. This newsletter provides helpful resources that can be used across your channels to help relieve pressures being felt across the system.

The Right Care Right Place campaign launches today with campaign assets now available for use across partner channels.

The Antimicrobial Resistance (AMR) Campaign aims to promote safe and sustainable antibiotics use ahead of this year's World Antimicrobial Resistance Awareness Week 2025 (18-24 November 2025). 

The 'Home First' approach in Scotland emphasises the importance of recovering at home once a patients medical treatment is complete. It brings together the different strands of support needed to allow this to happen and help maintain a patient’s independence.

The Antimicrobial Resistance (AMR) Campaign aims to promote safe and sustainable antibiotics use ahead of this year's World Antimicrobial Resistance Awareness Week 2025 (18-24 November 2025). 

This years’ Scottish Women and Girls in Sport Week is being held from Monday 6 - Sunday 12 October.

Our Scottish Government campaign to increase awareness of SARCS in Scotland launched last week for the fourth consecutive year. We'd be grateful for your support in helping us reach more people with this important message.

The Scottish Government’s organ and tissue donation marketing campaign – ‘Don’t Leave Your Loved Ones in Doubt’ kicks off today 22 September, supporting Organ & Tissue Donation Week which will run 22-28 September.  

October is Menopause Awareness Month with World Menopause Day being held on Saturday 18 October.  

Our Detect Cancer Earlier campaign  ‘Be the Early Bird’ is going live this week.  We’re extending the campaign period for this phase with a multichannel approach running through to November - radio and digital from this week, followed by TV and outdoor from 1 October.

The Scottish Government’s organ and tissue donation marketing campaign – ‘Don’t Leave Your Loved Ones in Doubt’ will kick off on 22 September supporting Organ & Tissue Donation Week which will run 22-29 September. We are delighted to share our toolkit in advance of that date. 

Ahead of Dementia Awareness Week next week (2-8 June), the Scottish Government and COSLA wanted to get in touch to re-share our Rethink Dementia toolkit and assets to help raise awareness and support people living with dementia.