Campaign Overviews

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The ‘Be the Early Bird’ campaign is active again, starting this week for 6 weeks, with PR, radio, digital media and a roadshow, starting 28 October. Roadshow dates can be found here

The Antimicrobial Resistance (AMR) Campaign aims to promote safe and sustainable antibiotics use ahead of this year's World Antimicrobial Resistance Awareness Week 2026 (18-24 November 2026). 

This year’s Scottish Women and Girls in Sport Week will take place from Monday 2 - Sunday 8 November 2026.

This October marks Menopause Awareness Month, with World Menopause Day falling on Sunday 18 October.

The Scottish Government’s organ and tissue donation marketing campaign – ‘Don’t Leave Your Loved Ones in Doubt’ will kick off on 21 September supporting Organ & Tissue Donation Week.

The Scottish Government’s organ and tissue donation marketing campaign – ‘Don’t Leave Your Loved Ones in Doubt’ will kick off on 21 September supporting Organ & Tissue Donation Week which will run 21-27 September. We are delighted to share our toolkit in advance of that date. 

Cases of Lyme disease continue to increase across Scotland. The condition is transmitted through bites from infected ticks and, without prompt treatment, can lead to serious health complications. 

We are delighted to share new social, video and workforce campaign resources as part of the Rethink Dementia campaign.

Endometriosis Awareness Month is taking place throughout March and is dedicated to raising awareness about endometriosis, a chronic and painful condition affecting many women across the UK. This month provides an opportunity to encourage those who are experiencing symptoms to seek medical advice from their GP practice as well as increase public understanding of the condition.

A new phase of our Dementia Anti-Stigma campaign, in partnership with COSLA,  is now live.

Mental health resources now include the Ethnic Minority (EM) Stakeholder Toolkit, translated guidance and additional accessible format assets.