Campaign Overviews

As 2025 comes to a close, we want to thank you for the support and collaboration you’ve shown throughout the year. Your efforts - whether by reducing the environmental impact in your organisation, encouraging your teams to partake in climate action, or helping share Scotland’s climate messages - have made a real difference. Together, we’ve helped communities and businesses across Scotland move closer to our net zero goals, and that progress matters.

Around one in five newly qualified drivers are involved in a collision within their first year on the road. To help reduce this, the Scottish Government and Road Safety Scotland have launched a new Young Drivers campaign targeting risky driving behaviours among 17 to 25-year-old men.

The winter months bring an increase in respiratory conditions and other winter illnesses, which increases  the demand for health and social care services. This newsletter provides helpful resources that can be used across your channels to help relieve pressures being felt across the system.

Communications activity from the Scottish Government is working to promote the shared values that strengthen our communities and show the benefits of community cohesion in action, while also providing reassurance around existing support and services available for communities.     

Winter can be a joyful season for families, but it’s also a time that can bring added stress, anxiety, and money worries. The colder, darker days often make it harder for kids to stay active, leaving parents wondering how to keep them entertained. 

The Right Care Right Place campaign launches today with campaign assets now available for use across partner channels.

Communications activity from the Scottish Government is working to promote the shared values that strengthen our communities and show the benefits of community cohesion in action, while also providing reassurance around existing support and services available for communities.   

The Antimicrobial Resistance (AMR) Campaign aims to promote safe and sustainable antibiotics use ahead of this year's World Antimicrobial Resistance Awareness Week 2025 (18-24 November 2025). 

The 'Home First' approach in Scotland emphasises the importance of recovering at home once a patients medical treatment is complete. It brings together the different strands of support needed to allow this to happen and help maintain a patient’s independence.

Too many young people in Scotland are missing school for reasons that can be tough on them and their families. To help tackle this, Scottish Government’s Parent Club has launched a new School Attendance campaign today, 30th October. 

This autumn, we’re inviting you to support a campaign that can make a real difference to households across Scotland struggling to keep their homes warm this winter.

The Scottish Government's Fitness to Drive Roadshow 2025 launches today, and will travel across Scotland until the end of January 2026.