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Campaign Overviews
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The ‘Be the Early Bird’ flock are taking flight once again
Our Detect Cancer Earlier campaign ‘Be the Early Bird’ is going live this week. We’re extending the campaign period for this phase with a multichannel approach running through to November - radio and digital from this week, followed by TV and outdoor from 1 October.
NEW ‘Be the Early Bird’ Campaign – Meet Bonnie the Seagull who has joined the flock
The Detect Cancer Earlier campaign ‘Be the Early Bird’ is LIVE throughout March 2025 but with a difference! A new Early Bird, ‘Bonnie’, has been introduced to raise awareness of lesser known head and neck cancer symptoms. We are delighted to share NEW campaign material and would welcome your support in helping us spread this important #BeTheEarlyBird message once again.
‘Be the Early Bird’ campaign - new social assets now available
Following up on our previous 'Be The Early Bird' - Detect Cancer Earlier launch email in August, we wanted to make you aware that we have added new social assets and supporting copy to the stakeholder toolkit.
‘Be the Early Bird’ – Detect Cancer Earlier Campaign – Now Live
The Detect Cancer Earlier campaign ‘Be the Early Bird’ is running again from this week and we would be delighted if you can share this campaign across your channels and help us spread this important message.
Detect Cancer Earlier Campaign - Updated Campaign Resources
The Detect Cancer Earlier campaign ‘Be the Early Bird’ will be running from 18 September – 22 October 2023 and updated resources are now available.
Detect Cancer Early - Launching 6 March 2023
On 6 March, Scottish Government will be launching a new overarching Detect Cancer Earlier campaign.