Parental Employability and Financial Support Campaign – New Childcare Benefits Poster Available

After the success of last year’s campaign, where more than half of those who saw it took action, Parent Club relaunched its Parental Employability and Financial Support (PEFS) campaign on 7 September.

Alongside providing support for families feeling the pressure of the current economic crisis, the campaign features new creative designed to increase awareness of the childcare support that can help them get back in to work and manage family finances.

Campaign Overview

This campaign directly supports the Scottish Government's commitment to tackling child poverty. It recognises the pressure and isolation many parents feel around their finances, and the belief that change is complicated or out of reach. By empathising with these concerns, the campaign reassures parents that they are not alone, builds confidence that support is available, and encourages them to take a first step towards improving their family’s financial situation.

The campaign helps raise awareness of the support that is available to families on the Parent Club website

You can view the PEFS film via YouTube here

Campaign Resources

The PEFS Stakeholder Toolkit contains the following resources:

Translations of the Childcare poster and a new Childcare leaflet are in development and we will contact you again once these are available to download.

All campaign assets can be found via the SG Communications Resource Centre - Parental Employability and Financial Support

How You Can Help

Share campaign assets across your channels
Include editorial copy in newsletters or blogs
Encourage families in your networks to visit the Parent Club website
Follow and share Parent Club content on Instagram and Facebook
Add the following hashtags to your comms: #FinancialSupport, #ScotlandParents, and #YouAreNotAlone

Together, we can help more families get the support they need. Thank you for your continued support.