Campaign Overviews

The Antimicrobial Resistance (AMR) Campaign aims to promote safe and sustainable antibiotics use ahead of this year's World Antimicrobial Resistance Awareness Week 2025 (18-24 November 2025). 

This years’ Scottish Women and Girls in Sport Week is being held from Monday 6 - Sunday 12 October.

Our Scottish Government campaign to increase awareness of SARCS in Scotland launched last week for the fourth consecutive year. We'd be grateful for your support in helping us reach more people with this important message.

The Scottish Government’s organ and tissue donation marketing campaign – ‘Don’t Leave Your Loved Ones in Doubt’ kicks off today 22 September, supporting Organ & Tissue Donation Week which will run 22-28 September.  

October is Menopause Awareness Month with World Menopause Day being held on Saturday 18 October.  

Our Detect Cancer Earlier campaign  ‘Be the Early Bird’ is going live this week.  We’re extending the campaign period for this phase with a multichannel approach running through to November - radio and digital from this week, followed by TV and outdoor from 1 October.

The Scottish Government’s organ and tissue donation marketing campaign – ‘Don’t Leave Your Loved Ones in Doubt’ will kick off on 22 September supporting Organ & Tissue Donation Week which will run 22-29 September. We are delighted to share our toolkit in advance of that date. 

Ahead of Dementia Awareness Week next week (2-8 June), the Scottish Government and COSLA wanted to get in touch to re-share our Rethink Dementia toolkit and assets to help raise awareness and support people living with dementia. 

Lyme disease is still on the rise in Scotland. It is caused by being bitten by bacteria passed by the bite of an infected tick and can be serious if not treated early. Resources are available to help you spread the word throughout May, Lyme Disease Awareness Month.

To help support and empower women through every life stage, NHS Inform has dedicated Women’s Health pages which offer advice and support across a range of health topics, ensuring access to accurate information. This newsletter provides links to resources that can be used across your channels to help raise awareness of the trusted advice and support available on these pages.

The Detect Cancer Earlier campaign  ‘Be the Early Bird’ is LIVE throughout March 2025 but with a difference!  A new Early Bird, ‘Bonnie’, has been introduced to raise awareness of lesser known head and neck cancer symptoms.  We are delighted to share NEW campaign material and would welcome your support in helping us spread this important #BeTheEarlyBird message once again.

Endometriosis Awareness Month is taking place throughout March and is dedicated to raising awareness about endometriosis, a chronic and painful condition affecting many women across the UK. This month provides an opportunity to increase public understanding of the condition and encourage those who are suffering to seek medical advice from their GP practice.