Rethink Dementia Campaign - Upcoming Launch Announcement

This important campaign was developed in collaboration with a National Lived Experience Panel and in response to insight that shows many people associate dementia primarily with its later stages.  Also, there is a lack of understanding that it is a progressive disease and that in the earlier stages particularly, people can live independent, fulfilling lives.

The campaign encourages people to rethink dementia as evidence shows social contact can help alleviate some symptoms commonly associated with dementia and help them stay well for longer.  By maintaining contact with friends or loved ones living with a dementia diagnosis and doing the things we’ve always done with them, we can all make a difference.

Campaign Overview

'Rethink Dementia' will run on TV, cinema, outdoor, press, digital and radio for five weeks. A full toolkit will be issued on 4 September, alongside shareable campaign assets.  We would be delighted if you can support the campaign through your channels to help extend the reach of Rethink Dementia.

In advance of the campaign launch we have created a 'Rethink Dementia' Campaign Overview which can be found in our SG Communications Resource Centre - Rethink Dementia

We will be back in touch on 4 September with the Stakeholder Toolkit and Campaign resources, but in the meantime thank you for your continued support.