Campaign Overviews

Mental health resources now include the Ethnic Minority (EM) Stakeholder Toolkit, translated guidance and additional accessible format assets.

The ‘Be the Early Bird’ campaign is active again this month with PR, partnerships, digital media and the roadshow.  Roadshow dates can be found via our Facebook page here and you can also look out for the campaign in Iceland (19 January – 1 February), Home Bargains (February) and on Open Goal (w/c 26 January).

Phase Two of the Women's Health Plan was published today, 20 January 2026, building on progress to improve women's health across Scotland.

Phase Two of the Women's Health Plan will be published on 20 January 2026, building on progress to improve women's health across Scotland.

In response to the rising number of flu cases and the subsequent pressure on health services, additional resources are available to help remind the public on how to reduce the spread of winter illnesses.

The winter months bring an increase in respiratory conditions and other winter illnesses, which increases  the demand for health and social care services. This newsletter provides helpful resources that can be used across your channels to help relieve pressures being felt across the system.

The Right Care Right Place campaign launches today with campaign assets now available for use across partner channels.

The Antimicrobial Resistance (AMR) Campaign aims to promote safe and sustainable antibiotics use ahead of this year's World Antimicrobial Resistance Awareness Week 2025 (18-24 November 2025). 

The 'Home First' approach in Scotland emphasises the importance of recovering at home once a patients medical treatment is complete. It brings together the different strands of support needed to allow this to happen and help maintain a patient’s independence.

The Antimicrobial Resistance (AMR) Campaign aims to promote safe and sustainable antibiotics use ahead of this year's World Antimicrobial Resistance Awareness Week 2025 (18-24 November 2025). 

This years’ Scottish Women and Girls in Sport Week is being held from Monday 6 - Sunday 12 October.

Our Scottish Government campaign to increase awareness of SARCS in Scotland launched last week for the fourth consecutive year. We'd be grateful for your support in helping us reach more people with this important message.