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Support Road Safety Scotland's Distraction Campaign - #ArriveAlive
Road Safety Scotland and the Scottish Government are launching a campaign encouraging road users to keep their mind on the road at all times. With pedestrian casualties increasing by 21% since 2021 and 'failing to look properly' being the highest contributory factor in collisions, your support in sharing this message is crucial.
Key Campaign Information:
- Nearly 1 in 6 road casualties are pedestrians
- 25% of collisions are caused by failure to look properly
- The campaign launches today and will run across TV, radio, outdoor and digital platforms for six weeks
Visit our campaign page on the Road Safety Scotland website.
How You Can Support:
- Share our campaign content through your own social channels
- Display campaign materials in your premises
- Engage your networks with our main safety message of 'Keep your mind on the road'
Resources Available:
We've prepared the attached comprehensive stakeholder toolkit containing:
- Campaign messaging and key statistics
- Digital assets and social media content
- Printable posters (both A3 and A4)
All campaign materials are available on our Campaign Assets page on the Road Safety Scotland website.
We will be sharing messages that you can re-share throughout the campaign period on our Facebook and X (formerly Twitter) account.
Your support is vital in helping us achieve our target of reducing pedestrian casualties by 40% by 2030. If you need any additional information or materials, please don't hesitate to contact us.
Thank you for helping us keep Scotland's roads safer for everyone.