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Support Road Safety Scotland's Seatbelt Safety Campaign - #ArriveAlive
Road Safety Scotland and the Scottish Government have today launched an important campaign warning drivers that not wearing a seatbelt could cost them their lives, and have a devastating impact on the loved ones they leave behind.
Key Campaign Information
- 21% of those killed on Scotland's roads in the past five years were not wearing a seatbelt
- The campaign will run for five weeks across TV, streaming, radio, outdoor and digital platforms
- Penalties of up to £500 can be issued for non-compliance, including for unrestrained children under 14
How You Can Support
- Share our social media content from Road Safety Scotland's Facebook and X accounts using #ArriveAlive
- Display campaign materials in your premises
- Include campaign messaging in your communications channels
Resources Available
We've created a comprehensive stakeholder toolkit (attached) containing:
- Campaign information
- TV advertisement
- Key messages
- Social media assets with suggested copy
- A3 and A4 posters
- Digital and print materials
All campaign materials are available on our Stakeholder Hub at the Road Safety Scotland website. We encourage you to bookmark this resource for easy access to current and future campaign materials.
If you need any additional information or materials, please don't hesitate to contact us.
Thank you for your support in helping to save lives on Scotland's roads.