Young Drivers 'Real Roads Don’t Reset Campaign' - Additional Resources Available

As a reminder the 'Real Roads Don't Reset' campaign targets risky driving behaviours among 17 to 25-year-old men, and addresses drink-driving and drug-driving, reminding young drivers of the potentially devastating consequences for themselves, their passengers and other road users.

The creative taps into this audience's love of gaming, urging drivers to think twice before they get behind the wheel if under the influence - this is a dangerous game, with no extra lives available.

The campaign was launched on 1 December, and reinforces the penalties these young drivers could face, including points, driving bans, fines and even prison. The campaign messaging will change in January with new creative assets which specifically look at speeding as a risky behaviour.

The campaign is currently running across video-on-demand, streaming services, radio, outdoor and digital channels. This media activity will be supported by PR, content creator collaboration and partnerships with football teams and pubs and clubs across the country.

Additional Assets Available

New resources include:

• BSL version of the Drug-Drug Driving 'Real Roads Don't Reset' Ad
• BLS version of the Drink-Driving 'Real Roads Don't Reset' Ad
• New 15 sec social videos
• Social Media Content Calendar

All 'Real Roads Don't Reset' campaign resources, including the Stakeholder Toolkit, can be found via Road Safety Scotland - Young Drivers Campaign Resources

If you have any questions or would like to get involved, please contact us: sgmarketing@gov.scot

Thank you for your continued support, we wish you a safe and happy festive season.