Young Drivers Campaign: New Speeding Phase Launched – Get Involved

Following an initial phase focused on drink and drug-driving, the campaign now addresses speeding – reminding young drivers that unlike their favourite games, there are no second chances on real roads. The consequences of dangerous driving can be devastating, not only for themselves but for their passengers and other road users. The campaign also highlights the tougher legal penalties for drivers in the first two years after passing their tests, including points, driving bans, fines and even prison.

The creative taps into this audience's love of gaming, reiterating our key message 'Real Roads Don't Reset'.

Speeding is a dangerous game. There are no extra lives, so the campaign urges drivers to slow down and Arrive Alive.

Launching today, the campaign runs across TV, streaming services, cinema, outdoor and digital channels. This media activity will be supported by PR, content creator collaboration and partnerships with football and rugby teams across the country.

• View the Young Drivers Speed Film via YouTube here
• View the BSL version of the Young Drivers Speed Film via YouTube here

For more information visit roadsafety.scot/young-drivers 

We would love to work with you to help spread this important message.

Attached is the Young Drivers Speed Stakeholder Toolkit. You can support the campaign by:

• Sharing content from Road Safety Scotland's Facebook and X social media channels
• Using our campaign assets on your own channels
• Exploring partnership opportunities

To get involved or discuss how we can work together, please contact us at sgmarketing@gov.scot

Thank you for your continued support.