Support Scottish Government and Road Safety Scotland’s Speed Campaign

With 1 in 5 deaths on Scotland's roads caused by speeding, we need drivers to slow down to help reduce collisions and casualties. We believe no-one should die or be seriously-injured on our roads.

This October, our campaign is running across TV, radio, cinema and digital channels, delivering a powerful message to drivers aged 25-55: Speeding. You only have to lose control once.

The campaign builds on last year's successful approach, focusing on non-built-up roads where the risk is greatest. Nearly two-thirds of people killed on Scotland's roads died on rural routes, where higher speeds make crashes far more serious - yet research shows just dropping 5mph from 65mph to 60mph could cut fatal crashes in half.

For more details, go to Road Safety Scotland’s Speed Web Page

How You Can Help

Your organisation's voice is crucial in reaching drivers across Scotland. The attached Speed Campaign Stakeholder Toolkit provides everything you need to support this campaign.

• Share our content: The campaign is live Road Safety Scotland Facebook and X pages. Please share these posts using #ArriveAlive
• Adapt for your audience: Use the toolkit guidance to tailor messaging for your specific audience whilst maintaining our core message
• Access campaign resources: All assets are available on our Speed Campaign Resource Page

If you have questions about using our materials for your audience or want to discuss partnership opportunities, don't hesitate to get in touch.

Thank you for your continued support in striving for Scotland’s Vision Zero, a future where we all arrive alive.