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Road Safety Scotland's ‘Drive on the Left’ Campaign
With the peak tourist season fast approaching, the Scottish Government and Road Safety Scotland have launched their ‘Drive on the Left’ campaign again, reminding visitors to drive on the left on Scotland’s roads this spring and summer.
Campaign Background
- Scotland welcomes millions of overseas visitors every year, and many of these visitors enjoy bringing, or hiring, a vehicle to experience the beauty of Scotland’s rural landscapes.
- Many visitors may be unfamiliar with driving etiquette in Scotland, particularly in more rural locations, for example, using single-track roads and passing places.
- The 'Drive on the Left' campaign highlights the importance of staying alert and being well-rested to avoid switching to autopilot while driving. This can easily happen when the roads are quiet or the driver is tired, causing them to enter a roundabout the wrong way or turn onto the wrong side of the road at a junction.
How You Can Help
We would love your help in reminding visitors via your communications channels to drive on the left and to take extra care on Scotland’s roads. The 'Drive on the Left' Stakeholder Toolkit includes key messages and example social media posts plus images and videos available for use.
Campaign Materials Available
Driving is an ingrained habit so we have prepared materials to remind visitors to drive on the left during their time in Scotland. You could help by distributing:
- ‘Drive on the Left’ wristbands - available in English, Spanish, German, French, Italian, Dutch, Chinese (Simplified) and Hindi.
- NEW! ‘Drive on the Left’ poster
- ‘Driving in Scotland’ leaflets
- ‘Driving in Scotland’ video – a short animation highlighting key points about driving in Scotland, available in English and translated into Chinese (Simplified), Dutch, French, German, Italian, Hindi, Japanese, and Spanish. These have been uploaded to YouTube for you to link to from your relevant channels.
- QR Code poster for the 'Driving in Scotland' video - this provides links to all additional language videos for you to display in relevant areas to help visitors access these videos.
- ‘Ride Left’ brake/clutch reservoir gaiters for motorcyclists – available in English, Spanish, German, French, Italian, Dutch, Czech and Polish.
To receive a batch of the materials free of charge please contact SGMarketing@gov.scot to order.
Many thanks in advance for your support.