Fitness to Drive National Roadshow 2025

About the Campaign

The Fitness to Drive campaign encourages drivers aged 60 and over to reflect on their driving skills and take positive steps to remain driving safely for longer.  As we get older, deteriorating eyesight, slower reaction times and medications can all affect driving.  It is important to make sure that, whenever you get in the car, you are still able to drive safely.

With 29% of car drivers killed or seriously injured on Scotland's roads in 2024 being aged 60 and over, and more than 850,000 drivers over 60 on our roads, this campaign addresses a vital road safety issue whilst respecting the independence and freedom that driving represents for many people.

Fitness to Drive Roadshow Events

Starting today, 20 October, we're taking the Fitness to Drive campaign on the road with a series of events across Scotland. Our dedicated team will visit Scottish towns and cities over the course of 56 days, providing a supportive environment where drivers can learn, and talk about, about age-related changes that can affect driving ability and discover practical steps to maintain their confidence on the road and keep driving safely for longer.

Road Show Dates and Locations

To find out when the roadshow will visit your area, please visit: roadsafety.scot/mature-driver-roadshow for the complete schedule of events.

Campaign Assets

We have comprehensive Fitness to Drive resources available to support your local engagement, including:

• Fitness to Drive Stakeholder Toolkit
• Social media assets for your channels
• A Guide to Driving Safely for Longer Booklet
• Friends and Family Leaflet which contains advice for approaching the subject of driving with mature drivers
• Your Driver MOT Checklist

All assets can be downloaded from our Campaign Assets page, and we encourage you to use the campaign hashtag #ArriveAlive when sharing content.

Mini Field Kits

We also have mini field kits available which consist of pull up banners and printed campaign materials (A Guide to Driving Safely for Longer Booklets, Friends and Family Leaflets and Driver MOT Checklists).

We have a limited number of kits available, if you would like to request a kit to support activity in your area please email sgmarketing@gov.scot

How You Can Support the Campaign in Your Local Area

There are several ways you can help amplify this campaign:

• Help spread awareness about the roadshow events when they visit your area and encourage people to come along and speak to the team to find out more
• Reach out to us, if you are aware of any events in your area or any specific locations that would benefit from a visit from the Fitness to Drive field team we are open to hearing from you and working together to ensure that we get either the field stand, or materials/information to that audience where possible
• Engage with mature drivers and their families in your community about the importance of regular eye examinations, driving reviews, and honest conversations about driving abilities, we would be happy to support you in that by providing materials if available
• Share content from Road Safety Scotland's social media channels (X and Facebook) and promote local roadshow event dates
• Direct your audiences to the campaign website: roadsafety.scot/maturedrivers
• Use our ready-made social media images and videos with suggested copy from the stakeholder toolkit

Thank you for your continued support, it is very much appreciated.