Keep your mind on the road - Distraction campaign launch

With ‘failing to look properly’ being the highest contributory factor in collisions for both pedestrian and drivers, your support in sharing this message is crucial.

The campaign launched on 2 February and will run across TV, radio, outdoor and digital platforms for six weeks delivering the powerful message to drivers and pedestrians to Keep your mind on the road.

The Distraction campaign builds on last year’s successful approach, targeting all road users but particularly drivers, and focusing on busier urban areas where the risk is greater.

Visit our campaign page on the Road Safety Scotland website

View the Distraction film via YouTube here

How You Can Support:

• Share our campaign content through your own social channels 
• Display campaign materials in your premises
• Engage your networks with our main safety message of 'Keep your mind on the road'

Resources Available:

We've prepared the attached comprehensive stakeholder toolkit containing:

• Campaign messaging and key statistics
• Digital assets and social media content
• Printable posters (both A3 and A4)
• Additional key messages to underline the impact that distractions can have
• New tips from Mindfulness Scotland on techniques that can improve concentration on the road

All campaign materials are available on our Campaign Assets page on the Road Safety Scotland website.

 We will be sharing messages that you can re-share throughout the campaign period on our Facebook and X account. 

Your support is vital in helping us achieve our target of reducing pedestrian casualties by 40% by 2030. If you need any additional information or materials, please don't hesitate to contact us.

Thank you for helping us keep Scotland's roads safer for everyone.