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Detect Cancer Earlier: Help us share the ‘Early Bird’ message
The ‘Be the Early Bird’ campaign is active again this month with PR, partnerships, digital media and the roadshow. Roadshow dates can be found via our Facebook page here and you can also look out for the campaign in Iceland (19 January – 1 February), Home Bargains (February) and on Open Goal (w/c 26 January).
We would very much appreciate your help in amplifying the Detect Cancer Earlier (DCE) message by sharing it across your channels.
We are delighted to share a number of new resources for this phase of the campaign:
- New social films – a ‘blether with Des’ featuring GP Dr Victoria Shotton, and Elaine Henderson and Iain Kerr who are living well after treatment for cancer
- A selection of new and inspiring 'Early Bird' case studies
- Dr Shotton talking about the role of the GP practice receptionist
- A revamped 'Get Checked Early' website
Background
As a reminder, the 'Be the Early Bird' campaign was built on insight that fear prevents people from seeking help with possible cancer symptoms. The campaign reinforces how finding cancer earlier can lead to better outcomes, empowering adults aged 40+ across Scotland - especially those in more deprived communities - to overcome their fears and contact their GP practice or dentist about unusual, persistent symptoms.
Key messages
- Anyone, particularly those aged 40+, with persistent symptoms unusual for them is being urged to ‘be the early bird’ and contact their GP practice.
- If you’re worried about a possible cancer symptom, your GP practice wants to know.
- Possible cancer symptoms could include unexplained bleeding, unusual lumps, unexplained weight loss or something persistent that doesn't feel normal to you.
- Finding cancer earlier can mean there’s more treatment options available, a greater chance of living well after treatment and better news to tell the family.
- For more information visit getcheckedearly.org
Resources for you
All of our campaign assets are available in the SG Marketing Resource Centre - Detect Cancer Earlier
Please share these materials with your audiences - your support makes a real difference to this vital campaign, and we really appreciate your help. Please get in touch if you have any questions.