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Winter Vaccines Update - Reminder of Campaign Resources
Additional resources have been added to the 'Don't Let Your Protection Fade' Winter Vaccines Campaign.
Everyone eligible for vaccines this winter should have now received a letter, text or email inviting them for their vaccination. Below we have outlined all resources available for you to help share winter vaccine messages with your relevant audiences.
'Drop In or Book In' Asset
We've created a new 'Drop In or Book In' asset which can be tailored to drop-ins in your area if these are running. This is attached, with a suggested post below:
Post 1
If you're eligible for the COVID-19 and/or the flu vaccine, you can pop into a drop-in clinic without an appointment or book an appointment online. Don't let your protection fade.
To find out where the drop-ins are or to book an appointment visit nhsinform.scot/wintervaccines (You may want to add a link with drop-in details for your specific area if available)
Post 2
If you're eligible for the COVID-19 and/or the flu vaccine, drop-in clinics are available or you can book an appointment online. There are enough appointments for everyone who is eligible.
Learn more about drop-ins or book an appointment at nhsinform.scot/wintervaccines (You may want to add a link with drop-in details for your specific area if available)
Vaccines in Pregnancy Video
The vaccines in pregnancy video with Professor Sarah Stock has been uploaded to the Pregnancy folder and accompanying social media posts can be found in the suggested social media post document. You can access both here: Scottish Government Marketing Resource Centre | Winter Vaccines – Pregnancy
Existing Winter Vaccines Resources
The Winter Vaccines Core Stakeholder Toolkit outlines all campaign assets available, with all resources found in the SG Communications Resource Centre - Winter Vaccines
Prof Linda Bauld Winter Vaccines Videos
Winter Vaccine Videos featuring Linda Bauld, Professor of Public Health at University of Edinburgh are now available. Professor Bauld features in four films: A Full Length Eligibility Video, Cutdown Eligibility Video, Underlying Conditions and Unpaid Carers.
Mini Stakeholder Toolkits
Mini stakeholder toolkits are also available for eligible groups, which include relevant key messages, social media assets and suggested social posts:
- Pregnancy - Winter Vaccines Mini-Toolkit
- Minority Ethnic Communities - Winter Vaccines Mini-Toolkit
- Underlying Conditions - Winter Vaccines Mini-Toolkit
- Unpaid Carers - Winter Vaccines Mini-Toolkit
Thank you so much for your support, if you have any questions please get in touch.