Get ready for Scottish Women and Girls in Sport Week 2025!

This year, the Week encourages all women and girls in Scotland to celebrate being active in whatever way that looks like for them.

Using the tagline ‘Find your fit’, the campaign celebrates being active, recognising that everybody’s relationship with being active is unique and it’s all about finding what works for you!

The Week continues to play a vital role in promoting the visibility and participation of women and girls in sport and physical activity, and looks to highlight the many physical, mental and social benefits that getting active can bring.

A  campaign toolkit has been produced and includes posters, social images and copy designed to support the Week and motivate women and girls to find their fit and get active.

Campaign Resources

You can access all campaign assets via the SG Campaign Resource Centre here. 

How You Can Support

We'd be grateful for your help in championing the Week through your channels. Below you'll find ideas for using the campaign materials to engage women and girls across your networks:

• Reshare content from Active Scotland’s Twitter feed and campaign Instagram page
• Print and display the posters in public-facing areas, especially those with high footfall
• Post the social images and recommended social copy across your social media channels
• Use the campaign hashtags wherever possible #SheCanSheWill #FindYourFit
• Share the editorial copy across newsletters, websites and intranets
• Circulate the WhatsApp copy across your communities, clubs and organisations

If you have any questions, please do not hesitate to get in touch.