Wellbeing for Wee Ones

The Wellbeing for Wee Ones campaign looks to reassure parents that the natural interactions they already have with their babies are having a huge impact on their emotional and social wellbeing, both now and in the future. The campaign also shows that interacting with babies from the moment they’re born is important for their child’s brain development.

The Wellbeing for Wee Ones campaign was developed in consultation with key stakeholders and parents to make sure messaging was as widely accessible as possible. The strategy and creative highlight the importance for parents to interact with their infant in a way that promotes their infant’s wellbeing (mental health) and demonstrates simple, effective behaviours that parents can adopt as part of their everyday life.

There is information and tips for parents on the Parent Club Website, along with more on the ‘science’ behind it: Wellbeing for wee ones | Parent Club

• View the Wellbeing for Wee Ones 30 sec film here

The Wellbeing for Wee Ones Stakeholder Toolkit attached includes campaign information, key messages and signposts where to access additional resources/assets.  

There are also a series of short films for families demonstrating how some of the Scottish Government’s Baby Box items can be used to positively interact with their baby to help their early development.

In addition, there is a Campaign Summary Document for Practitioners and health/social care professionals, which can be used by those engaging with parents to help start conversations about their infant’s emotional and social wellbeing. This includes a campaign overview, campaign background and research, guidance on how to approach the subject with parents and resources available to support parents and practitioners.

Access all of the campaign assets via the SG Marketing Campaign Resource Centre here. 

 How You Can Help

• Share this information with your relevant audiences/practitioners
• Signpost parents to the Wellbeing for Wee Ones hub on the Parent Club website
• Share the campaign and newsletter assets via your channels including the hashtag #ParentClubTips and #ParentClub

Wellbeing for Wee Ones Stakeholder Toolkit

The attached Stakeholder Toolkit attached contains the following resources:

• Campaign information
• Key messages
• Newsletter text
• WhatsApp and SMS content
• Campaign summary documents

Campaign Assets

The assets below have been created to help you communicate the key messages, which includes:

• Social content
• WhatsApp and SMS content
• Editorial Copy
• 1 page summary document of the campaign

The campaign summary document is also available in 11 additional languages including BSL, as well as audio and easy read formats.

If you have any questions on any of the above, please don’t hesitate to get in touch.