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Dementia Anti-Stigma
Healthier

The next phase of Rethink Dementia is live - here’s how you can support the campaign

A new phase of our Dementia Anti-Stigma campaign, in partnership with COSLA,  is now live.

The campaign encourages people to 'Rethink Dementia' as evidence shows social contact can help alleviate some symptoms commonly associated with dementia and help them stay well for longer.  By maintaining contact with friends or loved ones living with a dementia diagnosis and doing the things we’ve always done with them, we can all make a difference. 

Watch the Rethink Dementia Film via YouTube here

This important campaign was developed in collaboration with a National Lived Experience Panel and in response to insight that shows many people associate dementia primarily with its later stages.  Also, there is a lack of understanding that it is a progressive disease and that in the earlier stages particularly, people can live independent, fulfilling lives. 

The campaign will run on video on demand, outdoor, digital and radio throughout February.  The campaign will target 30-60 years olds living in Scotland, however it is relevant to everyone - younger or older. 

Key Messages 

  • When a friend or relative is diagnosed with dementia it’s natural not to know what to do, but helping someone stay connected, socially active, and doing many of the things you’ve always done together, can help them stay well for longer  
  • Making an effort to maintain social contact can help alleviate symptoms of depression, agitation, sleep disturbance, anxiety and apathy that often come with dementia. 
  • Reducing these symptoms could help improve their wellbeing  
  • For more information visit: nhsinform.scot/RethinkDementia 

Introducing a Workforce Focus 

For this phase of the campaign, we have produced Rethink Dementia campaign materials that can be used by organisations to help educate and inform their workforce to be more dementia friendly when interacting with people living with dementia.  

Our definition of the workforce is very broad from health and social care, to retail, hospitality and professional services. 

We recognise there is a lot of work going on in this area to ensure best practice. The workforce materials are aligned to the Rethink Dementia campaign and will hopefully be a useful addition to these projects. 

Help Us Spread the Word 

We would be delighted if you can support the campaign through your channels to help extend the reach of 'Rethink Dementia'.  The stakeholder toolkit provides more information on the campaign and how you can get involved, what’s new, and shares the following assets that are available and can be downloaded from the resource centre:

Stakeholder Toolkit - includes social media, website and newsletter copy 

Please use #RethinkDementia when sharing on social channels. 

If you have any questions or any thoughts about how we can work together, please do not hesitate to get in touch. 

Thanks so much in advance for your support.