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Parental Employability and Financial Support Campaign

Parent Club have launched a new campaign to help families who were already struggling and are now feeling completely overwhelmed by the additional pressures brought on by the current economic crisis.

Campaign Overview

The campaign raises awareness of the support that is available on the Parent Club website. Parents and carers will find advice and be guided to trusted advisors, and these Money Talk Team and Local Authority Employment advisors offer free confidential advice to those with money or employment worries.

This campaign follows on from the burst of Cost of Living campaign activity which launched in September 2022. However, the Parent Club campaign differs as it is targeting low income families specifically, guiding them to financial and employment support which is tailored to their situation support via the Parent Club website.  

The campaign launched w/c 13 February and will run across TV, radio, and digital channels. In addition there will be supporting PR and social media activity.

Campaign Toolkit

The toolkit attached provide further detail on Parent Club, the Parental Employability and Financial Support campaign and provides links to all of the assets, including social images and films, supporting post copy, editorial and newsletter copy, A4 poster and A5 leaflet.

Leaflet - Alternative Languages and Formats

The A5 leaflet is available in numerous languages and alternative formats including: Easy Read, Large Print, MP3 Audio, Braille, British Sign Language, Arabic, Gaelic, Polish, Punjabi, Russian, Simplified Chinese, Ukrainian, and Urdu.

Please circulate across your networks wherever possible. All translated and alternative formats of the leaflet can be found at the SG Marketing Resource Centre here. 

How You Can Support

It would be brilliant to have your support by disseminating the messaging to parents and carers through your networks. Included below are some ideas as to how you can support the campaign:

  • Post the social media images, videos and supporting text via your social channels
  • Re-share Parent Club's campaign posts on Facebook, Instagram and Twitter
  • Circulate the newsletter copy and/ or the key messages to your audiences
  • Print and display the poster in visible areas for families, parents and carers to see
  • Circulate the leaflet to family groups and individual parents/ carers

If you have any questions on the campaign or would like assistance with the assets, please do not hesitate to get in touch.