Scottish Breastfeeding Awareness Week 2024 - 10-17 June

We are calling on our partners to share relevant campaign assets with their audiences in support of this week and have created a range of messages and formats to share across channels.

Breastfeeding information and tips available on the Parent Club Website 

Breastfeeding can be tough. But it’s important for parents to remember any challenges that come with breastfeeding won’t last forever. With the right help and support mums can overcome them and although there may be ups and downs along the way, there will be moments of bliss for both baby and parent. 

There is information and tips for both mums and partners on the Parent Club Website: parentclub.scot/breastfeeding 

How You Can Support 

The following resources are available to download and share with your audiences: 

• Images and animations full of handy tips to help overcome breastfeeding challenges.  
• 2 short films with tips on feeding when out & about from mum, Vanessa and tips on supporting your partner from dad, Ryan.  
• Suggested social media copy to accompany the images and animations 
• All resources can be found via the SG Campaign Resource Centre 

If you require any assistance with the assets, please do not hesitate to get in touch. 

Thanks so much for your continued support.