Organ and Tissue Donation - 'Don't Leave Your Loved Ones in Doubt'

'Don't Leave Your Loved Ones in Doubt' is a national campaign which seeks to encourage people aged 16 and over to record their donation decision on the NHS Organ Donor Register, and to tell their loved ones too. 

The campaign includes radio, digital advertising and PR. The campaign creative features Specialist Nurses to highlight the importance of making and sharing your organ and tissue donation decision to ensure loved ones are not left in any doubt about your choice and help to ensure your decision is honoured. The PR activity will feature several case studies highlighting lived experience and encouraging registrations to the Organ Donation Register. The campaign activity will run until end October. 

As always, we’d appreciate your support in communicating the campaign messages, to help increase the percentage of the population who have recorded their organ and tissue donation decision - and shared it with loved ones too. 

Key Messages 

• People in Scotland aged 16 or over have the choice to be an organ and tissue donor, or to opt out. 
• If you do nothing, it is assumed you agree to be a donor if you die in circumstances where donation is possible. 
• Whatever your decision, make sure you record it on the NHS Organ Donor Register and tell your loved ones too. 
• Knowing your decision will make it easier for family and friends to ensure it is honoured, so don’t leave them in doubt. 
• Organ & Tissue Donation Week coincides with National Eye Health Week (22-28 September) and spotlights the need for people to make a decision about cornea donation.
• You can register your donation decision and find out more at www.organdonation.scot or call 0300 123 2323. 

Stakeholder Toolkits and Resources 

Please note there are two versions of the Toolkit available: the Scottish Mainland Stakeholder Toolkit and the Scottish Islands Stakeholder Toolkit. Please select and use the most appropriate toolkit for your audience.  

• 20” and 40” films 
• Explainer video, including BSL version
• Social statics and digital assets 
• Editorial and social post copy 
• Infographics 
• Illustrations

All campaign resources can be found via SG Communications Resource Centre - Organ Donation

How You Can Help 

• Like and follow Healthier Scotland’s X/Twitter and Facebook pages and share posts where relevant 

• Share campaign social statics and digital assets across your social channels 

• Circulate the infographics to your audiences 

• Share the TV advert and explainer video across social media channels and intranets 
• Include the editorial on websites, newsletters, intranets and more 

If you have any questions or require assistance, please do not hesitate to get in touch. Thanks so much for your continued support.