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Living Kidney Donation Campaign Launch
The Scottish Government has launched a digital and PR campaign to celebrate the exceptional gift of living kidney donation, and to remind people of the vital role it plays in increasing donation and transplantation rates in Scotland.
There are 400 people in Scotland waiting for a kidney transplant at any one time, and while there is an opt out system for deceased organ and tissue donation, receiving a kidney from a living donor generally offers the best outcomes for patients. It is therefore vitally important that we continue to raise awareness of the role living kidney donation plays.
Further information on living kidney donation is available in the Stakeholder Toolkit attached.
How You Can Help
- Please share campaign assets via your relevant social channels - all assets can be found in the SG Marketing Resource Centre
- Please share the Living Donation Stakeholder Toolkit with your relevant contacts
- Please follow the Organ Donation Scotland Facebook and Twitter channels and share/re-tweet relevant social posts
Campaign Toolkit
The Living Donation Stakeholder Toolkit includes the following:
- Key messages
- Social statics and supporting text
- Promotional video
- Editorial
If you have any questions on any of the above or attached please don't hesitate to get in touch.