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Health Campaign Resources for the Winter Months

The winter months bring an increase in respiratory conditions and other winter illnesses, which increases  the demand for health and social care services. This newsletter provides helpful resources that can be used across your channels to help relieve pressures being felt across the system.

Right Care Right Place

The Right Care Right Place Stakeholder Resources have been updated to include new assets for wider services to help inform the public about: other health services available, how they can support and ways to access them. 

The toolkit also includes main campaign assets created to help the public to better understand how to use services appropriately, specifically A&E. Assets for respiratory conditions and child RSV are also available, which highlight common symptoms and guidance on what to do if you’re feeling unwell, including the use of self-help guides on NHS inform and when to seek medical advice.

Additional language versions and accessible formats of the Right Care Right poster are also available via the SG Communications Resource Centre - Right Care Right Place Translated Posters

Home First

The home first approach in Scotland emphasises the importance of recovery at home once a patient’s medical treatment is complete and provides information / resources tailored to support patient discussions around discharge and recovering at home.

The Home First Stakeholder Toolkit and marketing assets can also be found via the SG Communications Resource Centre - Home First

NHS 24 Winter Campaign

NHS 24's winter preparedness campaign 'Powered by People' has been designed to support and educate the public on appropriate use of NHS services and encourage preparedness ahead of the festive season.

This campaign highlights the convenience and benefits of using digital services which are delivered by experts, and promotes these services as a great first port of call if people are unwell and are not sure where to get help.

Key messages:

  • If you become unwell, NHS inform and the NHS 24 online app have useful symptom checkers to help you decide what to do next
  • Check your repeat prescription, order only what you need, in plenty of time
  • Keep some medicines to treat common illnesses at home
  • Be aware that your GP practice and local pharmacy will have amended opening hours over the festive holidays

Campaign resources include:

  • Posters
  • Social media assets and copy
  • Editorial copy
  • Useful links

The assets for 'Power by People' can be found via the SG Marketing Communication Resource Centre - NHS 24 Winter Campaign

How You Can Help

Thank you for your help and support. If you have any questions on any of the above campaigns, please get in touch.