Foster Care Recruitment Campaign

The Foster Care Recruitment Campaign aims to encourage people in Scotland to consider becoming foster carers by focusing on building confidence, showing them that with the right training and support they could provide the stability and a loving foster home a child or young person needs.

This campaign launches on Monday 12 May, we are sharing in advance for your planning purposes, please share assets publicly from this date forward.

The campaign will run across TV, video on demand, digital, press and radio media channels until 29 June 2025. A new website gov.scot/fostercare provides information on training and support, as well as directing visitors to the relevant local authority websites and also to The Fostering Network’s recruitment line.

Stakeholder Resources

The Foster Care Stakeholder Toolkit outlines all campaign information including key messages and available resources:

• Static social media assets
• Suggested social copy

You can find all campaign resources via the SG Marketing Resource Centre – Foster Care Campaign

How You Can Help

Please share the campaign assets with your network and through your social media channels. There are social assets with suggested copy that you can customise for your audiences.

Many thanks for your continued help and support. If you have any questions on any of the above please don’t hesitate to get in touch.