Breastfeeding Campaign

Breastfeeding can be tough. But it’s important for parents to remember any challenges that come with breastfeeding won’t last forever. With the right help and support mum’s can overcome them and although there may be ups and downs along the way, there will be moments of bliss for both baby and parent.

The breastfeeding campaign offers tips, advice and support to both mum’s who have anxieties and concerns about breastfeeding away from home and also helps partners on how they can provide practical and emotional help for mum’s who want to breastfeed and are facing challenges.

The creative highlights the importance that the right help and support can really help a new mum's confidence so they can continue to breastfeed.

There is information and tips for both mum’s and partners on the Parent Club Website: parentclub.scot/breastfeeding

How You Can Support

The following campaign resources are available to download and share with your audiences:

• Series of 10 x short films with real life parents and carers sharing their breastfeeding experiences and tips (available in sizes suitable for Twitter, Facebook and Instagram, with subtitled and non-subtitled versions)
• Suggested social media copy to accompany the short films
• Key messages
• Newsletter copy
• Campaign images

All campaign resources can be found via the SG Campaign Resource Centre here.

It would be brilliant if you could share one or more of these resources across your channels to reach your audiences.

If you require any assistance with the assets, please do not hesitate to get in touch.

Thank you very much for your support.