Wellbeing for Wee Ones Campaign Launch

The Wellbeing for Wee Ones Campaign looks to reassure parents that the natural interactions they already have with their babies are having a huge impact on their emotional and social wellbeing, both now and in the future. The campaign also shows that interacting with babies from the moment they’re born is important for their child’s brain development. The campaign will go live from 26 October and will include digital and social channels.

This campaign was developed in consultation with key stakeholders and parents to make sure messaging was as widely accessible as possible. The strategy and creative highlight the importance for parents to interact with their infant in a way that promotes their infant’s wellbeing (mental health) and demonstrates simple, effective behaviours that parents can adopt as part of their everyday life.

There is information and tips for parents on the Parent Club Website, along with more on the ‘science’ behind it: Wellbeing for Wee Ones - Parent Club Website

Campaign Resources

The Wellbeing for Wee Ones Stakeholder Toolkit attached includes campaign information, key messages, editorial content, WhatsApp/SMS Copy and 1 page summary document of the campaign.

There are also a series of short films for families demonstrating how some of the Scottish Government’s Baby Box items can be used to positively interact with their baby to help their early development.

In addition, there is a Campaign Summary Document for Practitioners and health/social care professionals, which can be used by those engaging with parents to help start conversations about their infant’s emotional and social wellbeing. This includes a campaign overview, campaign background and research, guidance on how to approach the subject with parents and resources available to support parents and practitioners.

All campaign assets can be accessed via the SG Marketing Resource Centre: Wellbeing for Wee Ones

Translated/Accessible Materials

• The campaign summary document is also available in 11 additional languages including BSL, as well as Easy Read and Audio formats.

 How You Can Help

• Share this information with your relevant audiences/practitioners
• Signpost parents to the Wellbeing for Wee Ones hub on the Parent Club website
• Share the campaign and newsletter assets via your channels including the hashtag #ParentClubTips and #ParentClub

A huge thank you for your continued support. If you have any questions on any of the above, please don’t hesitate to get in touch.