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'Teaching Makes People' - Teacher Recruitment Campaign Launches Today
There is a need to encourage more people to consider becoming a secondary school teacher in Scotland, particularly in harder to fill subjects including the sciences, maths, technology, modern languages and Gaelic.
The ‘Teaching Makes People’ national recruitment marketing campaign will promote secondary school teaching as a career, focusing on reaching undergraduates and recent post-graduates living in Scotland.
The campaign will run from 22 January to 8 March 2026 across TV (video on demand), Cinema, Outdoor and Digital channels.
View the 'Teaching Makes People' 30 sec film via YouTube here
The teachinscotland.scot website features a range of content and resources developed to inform people interested in finding out more about a career in teaching.
Campaign resources
The 'Teaching Makes People' Stakeholder Toolkit includes:
- Campaign overview
- Website link
- Key messages
- 30 second film
- 2x15 second social films
- Social images including suggested alt text
- Example social posts including suggested copy
You can access all campaign resources via the SG Communications Resource Centre - Teacher Recruitment
How you can help
- Share campaign digital assets across your social media channels
- Tailor copy to communicate your required messaging
Thank you for your continued support. If you have any questions regarding 'Teaching Makes People' please do get in touch.