Campaign Banner - Vaping Addiction Campaign

Vaping Addiction Campaign - Animations and Social Sharing

The Vaping Addiction campaign launched late November and aims to help raise the awareness of the harms and risks of vaping for children and young people.

To avoid vaping becoming a pathway to smoking and to tackle the consequences of this product where the long term health risks are unknown, the Vaping Addiction campaign looks to educate young people and their parents about this new and evolving product. It also aims to support parents on how they can talk to their child about the risks and consequences of vaping.

For more information please visit and

Social Animations

There are engaging social animations available in 1x1, 16x9 and 9x16 which can be downloaded via the SG Marketing Resource Centre here. 

It would be great if these could be shared on your social media channels to reach your audiences, encouraging parents and carers to help stop vaping addiction amongst children and young people.

Social Sharing

There are a number of campaign social posts which you could share directly from Parent Club's channels:

If you would prefer to post directly from your channels then you can find the social statics and suggested accompanying copy via the SG Marketing Resource Centre here or your can use the image and copy provided below:

1x1 - Girl - Messaging for Parents - Social Static - Vaping Addiction Campaign

Get the facts about vaping
Vapes can contain nicotine, and they can quickly become harmfully addictive for children and young people. Visit to find out more. 

Campaign Toolkit

A reminder that the toolkit (attached) contains assets with messaging which speak to parents/carers and also messaging directed at children and young people. The toolkit can be found via the SG Marketing Resources Centre here and contains the following:

Your help and support with this campaign is greatly appreciated. If you require assistance with the assets or have any questions on the campaign, please get in touch.