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Parent Club Teen Mental Health Campaign Launch
The Parent Club ‘Teen Mental Health’ activity has launched. Aimed at parents and carers of children in S2-S4 across Scotland, the campaign seeks to help parents navigate the changing and sometimes challenging relationships with their teenage children.
Being a teenager isn’t easy. On top of the everyday issues like social media, peer pressure, school worries - many teens feel isolated, anxious and withdrawn.
The campaign provides practical advice and guidance to help parents better understand the challenges their teens face and how to support them. It covers a wide range of topics, from anxiety, mood changes, school and exams to friendships, relationships, body image, social media and mental health. A new film also offers advice on supporting a child while waiting for professional help — making Parent Club a comprehensive source of support for families.
Our partners play a vital role in helping the Scottish Government reach priority parental audiences. We also want health professionals, practitioners and anyone working with families to see Parent Club as a valuable, complementary resource — one that strengthens their work and helps families feel more informed and supported.
As a trusted voice for your service users, you can play an important role in raising awareness of Parent Club and the support it provides.
Campaign Resources
The Teen Mental Health Stakeholder Toolkit contains the following resources:
- Social media images, social graphics and suggested copy
- Expert films and suggested post copy
- Campaign leaflet and booklet (including translations)
- Posters
- Email & newsletter copy
- Exam stress resources
You can access all campaign resources via the SG Communications Resource Centre - Teen Mental Health
We would appreciate your support in letting parents know about the advice and support available at Parent Club. By sharing this information, we can help ensure parents know where to turn for support.
Social Sharing
There are a number of campaign social posts which you could share directly from Parent Club's channels:
Thank you for your continued support.