Parent Club ‘Parental Employability and Financial Support Campaign' - Additional Resources

Following the successful launch of the Parent Club Employability and Financial Support campaign, we are pleased to share that early results are encouraging and show strong signs of impact. Views of the Money and Work pages on the Parent Club website have increased by 688% during the campaign period, with more than 20,000 page views recorded to date. These results suggest the campaign is effectively driving awareness and interest among our target audience. 

A huge thank you to all our partners who have shared the campaign assets so far, your support is helping the content resonate strongly with parents. 

Building on this momentum, we would be grateful if you could continue to share the existing campaign materials. We are pleased to introduce NEW case study video content, featuring two parents with lived experience of finding help and support for their families. 

All assets, including the new case study films and the A5 4pp leaflet including additional translations and accessible formats, are now ready for use. The leaflet is designed to guide parents towards tailored advice on benefits, gaining new skills, or finding work that fits around family life. 

If you have any questions or if there is anything we can help with, we would be very happy to hear from you.