Organ and Tissue Donation Week is here!

Prompting people to register their decision and discuss it with family and friends can help save and improve lives. This conversation plays an important part in helping to make it easier for families and friends to honour it. We know that families are more likely to support donation when they already know it was what their loved one wanted.

For this year’s Organ and Tissue Donation Week, we’re asking for support in sharing the campaign resources to encourage people to record their decision to be a donor, or to opt out of donation.

As promised, there are new assets and a case study now available.

How you can help

Using the toolkit attached and resources via the Campaign Resource centre, you and your organisation and/or community can get involved by:

• Sharing our Organ and Tissue Donation Week social media assets and key messages across your channels
• Sharing the case study provided across your network
• Show support for those taking part in Turn the Peaks Pink by celebrating their achievements across social media
• Taking part in Race for Recipients, either as an individual or as a team
• Lighting up your organisations building or a building in your community pink and sharing pictures of this on your social channels
• Like and follow the Organ Donation Scotland Facebook and Twitter pages - and share posts where appropriate

The campaign toolkit includes:

• Campaign key messages
• Social media assets (imagery, animations and video)
• Accompanying social post copy
• Case study
• Editorial content
• Links to additional resources including the Organ and Tissue Donation graphics and illustrations

If you have any questions on the above or require assistance with the Organ and Tissue Donation Week resources, please get in touch.

Many thanks for your support in marking 30 years of the NHS Organ Donor Register.