Home Energy Scotland promo image with knitted cat & caterpillar toys on a shelf. Speech bubbles say 'More people are now eligible for free improvements' and 'Fur real?'. Text below: 'You could get £10,000+ of home energy improvements. Subject to eligibility.
Home Energy Scotland
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Help us spread the word – Home Energy Scotland campaign 2025

This autumn, we’re inviting you to support a campaign that can make a real difference to households across Scotland struggling to keep their homes warm this winter.

Many people living in fuel poverty, downplay the impact of cold homes - believing others are worse off or assuming they won’t be eligible for help. This campaign aims to break through that mindset – offering trusted advice and highlighting support that could help improve comfort, health, and energy costs.

Running from 13 October until 27 November 2025, the Scottish Government’s Home Energy Scotland campaign is raising awareness of:

  • Home energy improvements worth over £10,000, available to eligible homeowners to help make homes warmer and cheaper to heat.
  • Support is easy to access: call Home Energy Scotland on 0808 808 2282 or visit homeenergyscotland.org/warmer-home
  • Home Energy Scotland offers free, impartial advice to help you make your home cosier and reduce costs.

The campaign is running on TV, radio, press, digital and social media and PR.

How You Can Get Involved

The Stakeholder Toolkit includes key messages, facts and figures, editorial content, social media assets and suggested social copy. 

Your organisation’s voice can help amplify this important message. Here’s how you can support:

  • Share campaign resources with your audiences via social media, newsletters, and your website.
  • Use our ready-made social assets and suggested copy to make it easy to spread the word.
  • Include editorial content in your communications to highlight the support available.
  • Follow and engage with Home Energy Scotland on Facebook, X, and Instagram to stay connected and share updates.

You can access all stakeholder resources via the SG Campaign Resource Centre - Home Energy Scotland

We look forward to working together to ensure more people across Scotland know about the help available to make their homes warmer and more energy-efficient.

If you have any questions or would like to discuss how best to tailor the resources for your audience, please don’t hesitate to get in touch.