Cost of Living Campaign Launch

 Three distinct strands of activity will deliver this strategy and run concurrently:  

• We are Scotland
• Scotland’s Highlights 2025
• Cost of Living

Further information while be shared on each of these campaigns before they go live, and a summary of each is included in the Cost of Living toolkit.

Cost of Living campaign

The cost of living presents an ongoing challenge to people and families across Scotland, with many struggling to make ends meet. The cost of living website brings together information on support, grants, benefits and advice that is available, in order to help people find what support they may be entitled to, as well as support available to get back into work. 

The overarching message of the campaign is that many of us are struggling to keep on top of costs,  pay bills, pay rent, heat our homes, buy food and keep life moving, therefore it is really important that people know about the support available and reach out if they need it.

The campaign was first launched in 2022, and will run again from 24 November to 7 December with a second burst running from 1 January to 25 January across TV, radio and digital. The second burst will also include Outdoor advertising running until 8 February.

The attached toolkit includes:

• Key messages
• Link to the Cost of Living website
• Campaign timings
• TV advert and 15 second social films
• Social media assets and suggested copy
• Downloadable web banners
• Downloadable Cost of Living poster

All campaign resources can be found via the SG Communications Resource Centre - Cost of Living

How You Can Help

• Apply the Cost of Living campaign badge to your own relevant materials
• Share campaign digital assets across your social channels, including the web banners across your relevant websites
• Add the editorial to newsletters for circulation

Thank you for your help in sharing these important messages with your audiences, if you have any questions on this please do get in touch.