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Reduce emissions, save money, live healthier. New Net Zero Campaign Launch
The Scottish Government has launched a new Net Zero campaign to inspire action across Scotland. Scotland is in a climate emergency, and we are all experiencing the consequences: extreme weather events such as storms, floods and wildfires are affecting our communities and homes.
While 62%* of people feel informed about climate change, most are unsure which actions make the biggest difference. That’s where this campaign comes in.
About the Campaign
The aim of this campaign is to raise awareness and understanding of the two most impactful actions households can take to reduce emissions:
- Drive petrol and diesel cars less
- Install a heat pump
These changes don’t just cut emissions, they bring real benefits: saving money on fuel, improving health through active travel, cleaner air for our communities, and warm, cosy homes all day and night.
The campaign runs from 19 January – 8 March 2026 across TV, digital and social media, radio and outdoor channels.
View our powerful new TV ad via YouTube here
How you can support and get involved
- Share the campaign and use our Stakeholder Toolkit
Help us spread the word by sharing our new TV advert with your networks. The Stakeholder Toolkit is packed with ready‑to‑use social films, images, posters and post copy—everything you need to champion the campaign quickly and easily. - Follow and amplify
Follow us on Facebook, LinkedIn and Instagram, and re-share content regularly with your audiences. Include #LetsDoNetZero when sharing to join the national conversation. - Use the Let’s Do Net Zero logo
Add the logo to your communications, newsletters or event materials to show your support and help build recognition for the campaign. - Visit our updated website for ideas and inspiration
Find practical tips, new resources and stories to help tackle the climate emergency and share them with your networks.
Your continued support is vital. If you’d like to collaborate further, support PR activity, or share a case study, please contact jan.mcgreavy@gov.scot as we would love to discuss this with you.
Thank you for everything you do to champion climate action in your organisations and communities. Together, we can make this campaign a success.
With great thanks,
Net Zero Team