'There's no Excuse for Speeding' - Launch
Today we are launching the road safety campaign from the Scottish Government and Road Safety Scotland, which is delivering a clear message for all drivers – There’s no excuse for speeding, even if it’s just a little bit.
Speeding is one of the riskiest driving behaviours, with travelling too fast for the conditions or excessive speed reported in 21% of fatal accidents, and in 10% of all reported accidents.
Running across multiple platforms including radio and digital, the Scotland-wide campaign highlights some of the excuses commonly used by drivers to justify their speeding behaviours, while reminding those behind the wheel that, if they’re caught, they could face severe penalties.
For more details, go to Road Safety Scotland’s Speed Web Page
How you Can Help
The Speed Stakeholder Toolkit link is below, where you’ll find more details about the campaign, key messages and suggested social media posts. The campaign is now live on the Road Safety Scotland Facebook and Twitter pages and we’d love you to share these posts across your own social channels using the hashtag #DriveSmart
To coincide with the launch of the campaign we’ve launched a new Stakeholder Hub on the Road Safety Scotland website, where you will find social media assets along with other campaign materials for digital and print. The Hub will be updated with further assets as we launch future campaigns, so please keep an eye out for any updates and feel free to bookmark it for ease of access.
- Access all assets on our Speed Campaign Resource Page
If you have any question on the campaign, please don't hesitate to get in touch.
All the best,