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Short-Term Lets - Campaign Resources Update

Updated campaign assets now available.

As a reminder we launched the Short-Term Lets Campaign on 1 October. Thank you for sharing and promoting the campaign through your channels.

Please note we have updated assets now available on SG Marketing Resource Centre. Attached is the updated Stakeholder Toolkit, if these assets could be used moving forward that would be very much appreciated.

Key Messages

The key messages continue to be relevant to all short term let hosts:

  • From 1 October 2022, new hosts of short-terms lets are legally required to obtain a licence from their local councils before accepting bookings and hosting guests.
  • Hosts of short-term lets that have operated prior to 1 October 2022 (existing hosts) have until 1 April 2023 to apply for a licence and can continue operating until their application has been determined.
  • The new licensing scheme will require all hosts to meet a set of mandatory conditions, some of which are already best practice within the sector and/or required by existing legislation.
  • Local councils will charge hosts a fee for a licence application. The fee amount will vary across local councils, and is likely to be based on property size and the type of let.
  • The changes will reinforce the positive reputation of Scottish tourism and hospitality and confidence amongst visitors and local communities.
  • The new licence is a legal obligation for all hosts, even if they occasionally let out a spare room or sub-let while on holiday for example.
  • Hosts will be able to find out information on specific licensing requirements, including fees, additional conditions and the application process from the relevant local authority website within the area that their short-term let is located.
  • More information about the new licensing requirements can be found at gov.scot/shorttermlets

How You Can Help

  • Share the campaign information and updated social assets with your audiences and members via your social media channels and website.
  • Create and distribute printed or digital materials at events about the new licensing scheme, including the campaign key messages and assets.
  • Please follow Scottish Government Fairer channels across Facebook, Twitter and Instagram and re-share content.

Stakeholder Toolkit

The updated toolkit attached includes the following:

  • Campaign key messages
  • Social media statics and suggested social copy
  • Recommendations about how you can help the campaign and support your community

If you have any questions on the campaign or require assistance with the assets, please do not hesitate to get in touch.