Social Static - 16x9 - Short-Term Lets
Short-Term Lets
SWF

Short-Term Lets - 1 October Deadline Reminder

The third phase of the Short-Term Lets Licensing Marketing Campaign is live from today until 3 September. This phase continues to remind short-term let hosts of their legal obligation to obtain a licence from their local authority whilst emphasising the 1 October 2023 deadline.

The campaign includes advertising on digital and social channels, targeting potential hosts through digital targeting and links to the gov.scot/shorttermlets website where hosts can check if they need to apply for a licence. If applicable, they will be directed to the relevant local council website to find out more information and make an application.

PR will support with messaging in local and trade press.

How You Can Continue to Help

  • Please share the campaign information and social assets with your audiences and members via your social media channels and website.
  • Create and distribute printed or digital materials at events about the new licensing scheme, including the campaign key messages and assets.
  • Follow Scottish Government Fairer channels across Facebook, Twitter and Instagram and re-share content.

Stakeholder Toolkit

The toolkit attached includes the following:

  • Campaign key messages
  • Social media statics and suggested social copy
  • Recommendations about how you can help the campaign and support your community.

If you have any questions on the campaign or require assistance with the assets, please do not hesitate to get in touch.

Thanks again for your continued support.

Thanks so much for your continued support in getting these messages out. If you have any questions on the campaign or require assistance with the assets, please do not hesitate to get in touch.