21-22 Campaign banner - Seatbelts 1920 x 1080 Jan 2022

Seatbelts Campaign – It’s not just you who gets hurt

Road safety campaign from the Scottish Government and Road Safety Scotland. 

This campaign aims to warn drivers that not wearing a seatbelt could cost them their lives, and have a devastating impact on the loved ones they leave behind. Figures show 13% of those killed on the roads in Scotland over the last five years were not wearing a seatbelt. Research also demonstrates that wearing a seatbelt reduces both fatal and non-fatal injuries in front and rear-seat passengers.

 The national campaign is running for five weeks across multiple platforms including TV, radio, outdoor and digital, the hard-hitting campaign creative underlines that a collision without a seatbelt doesn't just hurt you, it can also be devastating for your loved ones. It also reminds both drivers and passengers that wearing a seatbelt while driving is not a choice and that if they are caught not wearing a seatbelt they could be fined up to £500. Drivers can also be fined for every child under 14 found not properly restrained.



How you Can Help

  • The campaign will run on the Road Safety Scotland Facebook and Twitter pages and we’d love you to share these posts across your own social channels using the hashtag #WearASeatbelt

Stakeholder Toolkit

The Seatbelts Stakeholder Toolkit contains the following:

  • Campaign info
  • TV ad
  • Key messages
  • Social media assets and suggested copy

Campaign Assets

To coincide with the launch of the campaign we’ve updated the Stakeholder Hub on the Road Safety Scotland website, where you will find social media assets along with other campaign materials for digital and print. The Hub will be further updated with new assets as we launch future campaigns, so please keep an eye out for any updates and feel free to bookmark it for ease of access.

Please find stakeholder toolkit attached.